I got about $2k in Sears gift cards, and decided we are going to buy a new mattress. Went in the local store today and was a bit overwhelmed with all the choices. Memory foam, traditional coil, hybrid?!?! Gotta say this is getting to be more of a pain in the dick than new car shopping. They carry Beautyrest, Sealy and Sterns I believe. Anyone know anything about mattresses that could shed some light onto which brand is best out of the 3? The sales woman was pushing beautyrest but who knows if that is due to her commission. Can you haggle with a big box store like Sears?