It's not about options. It's about the common man's wallet. New shooters young and old, and a whole new generation of young adults with every public school graduating class, and fresh bodies with every military PCS season, and the new politically woken-up folks, that all have jobs where $365 is half a months pay after taxes. Stats are like a full HALF of ALL American wage slaves earn less than $35,000 a year, and HALF of ALL jobs no matter the base pay were terminated last year. It very well can be lower than a dollar a day. It's not like the steel targets are unionized! Make it attractive to the vast majority of shooters who are content bypassing the range and shooting out back in the clay pits and pastures for free. Maybe keep it at $365 a year, and drop the daily rate to $20, whether or not you know somebody already a member. Then you'll see a mass exodus out of Pensacola, Eglin, Panama City, Tallahassee and you'll probably double and triple the annual membership. The aim is to get everybody out there to introduce the range to them. Think of the $20 day pass as paying people to drive the hour out there, not as losing money versus a higher rate, and as bait for the $365 annual fee
First I’d like to say that I am NOT the owner and am not trying to portray that I am. I also am not the range manager. I am just a member of the staff and the smith at the range. The questions you are asking are above my pay grade.I have no say on the prices of the range and how the price came to be. I will direct you to the range management that I’m sure will be more then happy to answer these questions for you. Those shooters who are content bypassing the range and shooting out back in the clay pits and pastures for free have that option and we are not knocking them for that either. We are just offering a completely new shooting experience for the “common” man to better his shooting and his/her training other then just popping soda cans and clays out on a open field or dirt road. As far as the steel targets are concerned. The range does not have cheap steal. We us mgm and grisly steel. And they have to be replaced frequently for safety and a better shooting experience. When you have a 1000 shooters come through in a week and bang on steel all week, it does a number on the steel, so while not “unionized” it’s also not cheap to provide 300-400 pieces steel for the shooters to enjoy and train on. Hope that helped answer a few questions, if you’d like to asked more about how the pricing came to be and the why’s feel free to contact the range and asked for Daniel. Daniel is the range manager or ask for Tony the director of operations. 850-537-4576
Yes my understanding is that it is separate. $50 for mil/leo and $100 for public. That makes the first year quite a bit more than $365.
)Yes you are correct. The app fee is separate from the membership. It is a one time life time fee. The app fee does go towards a background check and new membership badge ID cards to streamline the sign in process at the range. The badge ID will also be a loadable card to add money for things like sporting clays. You’ll have your own card with your info on it that is personal to you. Swipe your card as you enter and go shoot. If you short sporting clays your clays will be recorded and if you have money on your card when you swipe out of the range the funds you have in there will be deducted according to the clays you shoot. Streamlines the payment process.
Robert Boothe is the new owner and he will be glad to take any calls or questions from any that would like to talk to him. Please call the main number and you will be directed to him or provided his number.
There is no app fee for day pass purchase.
