Don't you just love it when they say you have to "Add Item to your Cart to see the Sale Price". They suck. Sure wastes alot of time adding to cart just to see the price, then delete it and do another.
It is annoying but I am sure it is because of the Manufactures Advertised Pricing rules. The dealer cannot post a price lower than what the manufacturer says. Quite a few people do it.
Yup, it worked so good with hidden priced NB stuff, they started playing your mind on other stuff too. You just think its a great deal because they've hid the price in hopes you will buy it. Because some same items are listed elsewhere openly and cheaper than the hidden price of others. Lots of them do it, it's just a merchandising ploy.